Privacy Policy

DogExtra.com is committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information.

Our website uses Cookies.  By using our website and agreeing to this policy, you consent to our use of Cookies in accordance with the terms of this Privacy Policy and our Cookies policy.

  1. How We Collect and Use Information
  2. Sharing Of Information
  3. How We Store and Protect Information
  4. Your Choices About Your Information
  5. Childrens Privacy
  6. International Data Transfers
  7. Access To Your Information
  8. Other Websites
  9. Updating Information
  10. Changes To Our Privacy Policy
  11. How to Contact Us
  12. Effective Date

1. HOW WE COLLECT AND USE INFORMATION

Personally Identifiable Information: We collect information that can be used to identify you as an individual (“Personally Identifiable Information”) only when you provide such information directly to us in connection with our products and services.

Types of Personally Identifiable Information you provide us directly:

(a)    information relating to any transactions carried out between you and us on or in relation to this website, including information relating to any purchases you make of our goods or services or enquiries about those goods or services;

(b)    information that you provide to us for the purpose of registering with us (including  your username, first and last name, phone number, and e-mail address.);

(c)    information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters;

(d)    any other information that you choose to send to us;

Personally Identifiable Information we may receive from third parties:

(a)    information relating to your access to our websites or service through a third-party connection or log-in, for example, through Facebook Connect, by “following,” “liking,” adding an application, etc., that third party may pass certain information about your use of its service to us. This information could include, but is not limited to, the user ID associated with your account (for example, your Facebook UID), an access token necessary to access that service, any information that you have permitted the third party to share with us, and any information you have made public in connection with that service. You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to our website.

Use of Personally Identifiable Information:

We may use the Personally Identifiable Information we collect or receive to:

(a)    communicate directly with you.

(b)    send you emails containing newsletters, promotions and special offers. If you do not want to receive such email messages, we will give you the option to opt out or change your preferences.

(c)    send you product or service related emails or other emails that we believe may interest you (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of our products and services, technical and security notices).

(d)    we may also combine your Personally Identifiable Information with third party analytics information to build a broader profile of our individual users so that we can serve you better.

(d)    All our website financial transactions are handled through our payment services providers, 2Checkout and PayPal.  You can review the 2Checkout privacy policy at www.2checkout.com and the PayPal privacy policy at https://www.paypal.com/webapps/mpp/ua/privacy-full.  We will share information with our payment service providers only to the extent necessary for the purposes of processing payments you make via our website and dealing with complaints and queries relating to such payments.

Non-Personally Identifiable Information:

We also collect and use information about your interactions with our website in a manner and format that does not identify you as an individual (“Non-Personally Identifiable Information”). We may collect, use, and disclose the following types of Non-Personally Identifiable Information:

(a)    Analytics information: We may use analytics services (including Google Analytics) that use cookies, javascript and similar technologies to help us analyze how users use the Service. The information generated by these services about your use of the Service (including your IP address or a truncated version of your IP address) is transmitted to and stored by analytics service providers on their servers. Those service providers will use this information for the purpose of evaluating your, and other users’, use of the Service, compiling reports for us on website activity and providing other services relating to website activity and Internet usage.

We may collect information about your computer, including your IP address, operating system and browser type, for system administration and in order to create reports. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.

For example, we use cookies on our site for Google Analytics (the “Analytics Service”). The Analytics Service is a web-based analytics tool that helps website owners understand how visitors engage with their website. The Analytics Service customers can view a variety of reports about how visitors interact with their website so that they can improve it.

Like many services, the Analytics Service uses first-party cookies to track visitor interactions as in our case, where they are used to collect information about how visitors use our site. We then use the information to compile reports and to help us improve our site.

Cookies contain information that is transferred to your computer’s hard drive. These cookies are used to store information, such as the time that the current visit occurred, whether the visitor has been to the site before and what site referred the visitor to the web page. See our Cookies policy.

The Analytics Service collects information anonymously. They report website trends without identifying individual visitors. You can opt out of the Analytics Service without affecting how you visit our site. For more information on opting out of being tracked by Google Analytics across all websites you use, visit https://tools.google.com/dlpage/gaoptout.

We may also use Google conversion tracking and/or similar services to help us understand your and other users’ use of the Service.

(b)    Cookies information: When you visit our website, we may send one or more cookies — a small text file containing a string of alphanumeric characters — to your computer that uniquely identifies your browser and helps you log in faster and enhance your navigation through the site. A cookie may also convey information to us about how you use the website (e.g., the pages you view, the links you click and other actions you take), and allow us or our business partners to track your usage of the website over time. A persistent cookie remains on your hard drive after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the site. Persistent cookies can be removed by following your web browser’s directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the website may not function properly if the ability to accept cookies is disabled. For more information on our use of Cookies, see our Cookies policy.

(c)    Log file information: Log file information is automatically reported by your browser each time you access a web page. When you use our website, our servers (whether operated by us or a third party provider) automatically record certain log file information. These server logs may include anonymous information such as your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on the website, domain names, landing pages, pages viewed, and other such information.

(d)    Clear gifs/web beacons information: When you use the website, we may employ clear gifs (also known as web beacons) which are used to anonymously track the online usage patterns of our Users. In addition, we may also use clear gifs in HTML-based emails sent to our Users to track which emails are opened and which links are clicked by recipients. The information is allows for more accurate reporting and improvement of the business.

(e)    Behavioral interests targeting/re-targeting information: We may advertise our own and third party products with advertising networks such as Facebook, Google and others. This may require the use of cookies, web beacons, and similar technologies to collect or receive Non-Personally Identifiable Information about your visit to our website and use that information to provide measurement services and target ads to you based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out. See section 4 below for details on how to opt-out.

Use of Non-Personally Identifiable Information we collect:

We use or may use cookies, log file, device identifiers, location data and clear gifs information to:

(a)    remember information so that you will not have to re-enter it during your visit or the next time you visit the site;

(b)    provide custom, personalized content and information;

(c)    send goods to you purchased via the website, and supply to you services purchased via the website;

(d)    send statements and invoices to you, and collect payments from you;

(e)    send you general (non-marketing) commercial communications;

(f)    send you email notifications which you have specifically requested;

(g)    send to you our newsletter(s) and other marketing communications relating to our business or the businesses of carefully-selected third parties which we think may be of interest to you by email, where you have specifically agreed to this (you can inform us at any time if you no longer require marketing communications);

(h)    to provide advertising to your browser or device;

(i)    provide and monitor the effectiveness of our service;

(j)    monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns;

(k)    diagnose or fix technology problems;

(l)    help you efficiently access your information after you sign in.

2. SHARING OF INFORMATION

We will not rent or sell your Personally Identifiable Information to third parties without your consent, except as noted below:

We may disclose information about you to any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes as set out in this privacy policy.

In addition, we may disclose your personal information:

(a)    to the extent that we are required to do so by law;

(b)    in connection with any legal proceedings or prospective legal proceedings;

(c)    in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);

(e)    to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

3.    HOW WE STORE AND PROTECT INFORMATION

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

We will store all the personal information you provide on our secure (password- and firewall- protected) servers. All electronic transactions you make to or receive from us will be encrypted using SSL technology.

Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

You are responsible for keeping your password and user details confidential. We will not ask you for your password (except when you log in to the website).

4. YOUR CHOICES ABOUT YOUR INFORMATION

Opting out of collection of Personally Identifiable Information: You may, of course, decline to submit any Personally Identifiable Information through our website, in which case we may not be able to provide certain products or services to you.

Opting out of collection of Non-Personally Identifiable Information: Please refer to your device or browser’s technical information for instructions on how to delete and disable cookies, and other tracking/recording tools.

Note that disabling cookies on your device or browser prevents us or our business partners from tracking your browser’s activities in relation to the services we provide, and for use in targeted online advertising. However, doing so may disable many of the features available through the website.

You can find further guidance on how to opt-out of behavioral interest advertising (re-targeting) at the following websites:

Facebook: https://www.facebook.com/ads/website_custom_audiences

Google: https://support.google.com/ads/answer/2662922?hl=en

TRUSTe Preference Manager: http://preferences-mgr.truste.com/

Network Advertising Initiative opt-out page: http://www.networkadvertising.org/managing/opt_out.asp

Opting-out will only prevent targeted ads so you may continue to see generic (non-targeted ads) after you opt-out.

The Do Not Track Browser Setting

We support the Do Not Track browser setting. Do Not Track (or DNT) is a preference you can set in your browser to let the websites you visit know that you do not want them collecting certain information about you.

For more details about Do Not Track, including how to enable or disable this preference, visit this Do Not Track webpage.

5. CHILDRENS PRIVACY

We do not knowingly collect or solicit Personally Identifiable Information from anyone under the age of 13 or knowingly allow such persons to register as Users. None of our products or services are directed at anyone under the age of 18. If you are under 13, please do not send any information about yourself to us, including your name, address, telephone number, or email address. In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at admin [at] dog extra dot com.

6. INTERNATIONAL DATA TRANSFERS

Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this privacy policy.

Information which you provide may be transferred to countries (including the United States) which may not have data protection laws equivalent to those in force in the European Economic Area.

In addition, any personal information that you submit for publication on the website will be published on the internet and may be available, via the internet, around the world.  We cannot prevent the use or misuse of such information by others.

You expressly agree to such transfers of personal information.

7. ACCESS TO YOUR INFORMATION

You may instruct us to provide you with any personal information we hold about you.  Provision of such information will be subject to:

(a)    the payment of a fee (currently fixed at $10.00); and

(b)    the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).

We may withhold such personal information to the extent permitted by law.

You may instruct us not to process your personal information for marketing purposes, by sending an email to us.  In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt-out of the use of your personal information for marketing purposes.

8. OTHER WEBSITES

The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.  Your browsing and interaction on any third-party website or service, including those that have a link on our website, are subject to that third party’s own rules and policies.

9. UPDATING YOUR INFORMATION

Please let us know if the personal information which we hold about you needs to be corrected or updated.

10. CHANGES TO OUR PRIVACY POLICY

We may update this privacy policy from time-to-time by posting a new version on our website.  You should check this page occasionally to ensure you are happy with any changes.

11. HOW TO CONTACT US

If you have any questions about this privacy policy or our treatment of your personal information, please write to us by email at privacy [at] dog extra dot com.

12. EFFECTIVE DATE

This privacy policy was last modified on March 9th 2015, and was first published on April 14th 2014.

 

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